NAPC Print Ads
Print Ad Designs Featured In Industry Magazines
ABOUT THE PROJECT
As a wholesale importer of plywood that also is a leader in the component manufacturer space, North American Plywood's print ad placements span a variety of industries and their respective premier publications. Most notably, promotion of their DesignPly® service was given priority with multiple campaigns targeting the A&D community in publications such as Surface & Panel and FDMC magazines.
The leads generated from clicks via the online digital editions of the publications in most cases exceeded industry CTRs with an average of 7% engagement which led to a marked increase in new customers as well as re-engagement of previous customers for new project processes.
